Finish Line, Inc.

The Rotation Direct Mail

The direct mail pieces were established to tell a more centralized brand story. We can focus on one content/brand in a smaller direct mail than in the larger booklet. The cover is similar to the other The Rotation assets for consistency. It opens into an introduction of the model and again opens into a poster that highlights her skills . The idea of this design was to be able to interact with it as you open it up to the poster. You can turn the piece around to view everything she was about.