The Rotation is a printed piece that highlights the most recent content and tells a visually compelling brand story. It showcases the strongest content available and highlights the most important products. With its premium feel and urban hand-crafted design, it mimics an instant collector’s piece. It is not meant to be scanned through. It is meant for the customer to feel intrigued, inspired, and left with the thought, “I gotta have that.” This was a project that I inspired and took a co-lead in it’s design/production.